A Social Media News Release is basically a way for PR practitioners to share press releases with each other via the internet or as Brian Solis describes them “Social media releases are designed to get the conversation going.” There are several advantages as well as disadvantages to SMNR’s. Some of the advantages include the fact that PR practitioners can write in the style they feel most comfortable with, as well as the style that best suits their client. The ability to include tags in your SMNR is another great advantage. A tag will allow the SMNR to come up within a search engine when any of the keywords are included in the search. The most obvious advantage is that an SMNR allows PR practitioners to circulate their press releases all around the world in a matter of minutes. While there are many advantages with using an SMNR there are a few disadvantages. One disadvantage is that while you can write in whatever style best suits your client you have to be very careful of what information you release. An SMNR is something that EVERYONE can see, and not everyone has good intentions. Another disadvantage is a risk you take with everything. Since SMNR’s are released to the public so quickly, a poorly executed SMNR could cause some damage to the clients reputation.
PR Practitioners should definitely be using SMNR’s. If there is anything I learned in this course is that clients will hire you if you have the ability to utilize the usual forms of communication as well as those that are popular at the moment. Not only do SMNR’s have the ability to be seen and read by hundreds of thousands of people, but they are also one of the best, and fastest ways to get your company and/or product into the public’s eye.
Two websites that can help PR practitioners create SMNR’s: www.reelwire.com and www.prxbuilder.com
A SMNR released by Chevrolet: http://www.prweb.com/releases/2006/9/prweb435099.htm
My SMNR for Adrenaline Show Choir: http://www.prxbuilder.com/link.aspx?p=1605
The purpose of my SMNR is to announce the appointment of Allyson Lumpkin as the new Director and President of Adrenaline Show Choir. The goal of this particular SMNR is to introduce Allyson as the new President of this organization which has had the same president for the past four years. The target audience of the SMNR would be university officials, various performance groups and local businesses that Adrenaline has worked with in the past. This would serve as an introduction between them and Allyson, since that is who they are going to be working with from now on.
5 Tips for SMNR Creation
1.Create multiple links to your release so that different people will have access to it.
2. Use relevant information. There is no need to include information that is not related to the purpose of your release.
3. Include general keywords, that way your release pops up and is able to be viewed by people who weren’t necessarily looking for it.
4. Write in an objective manner.
5. Make sure all information is accurate and up to date.
